You’re on a long road trip on a desolate highway. Nothing is in sight for miles except for flat land, and the occasional tumbleweed.
You’re cruising to your favorite song until you notice a stench starting to fill your car.
You think to yourself, “What is that smell? It smells like poop!”
You look back at your dog, and rest assured, Fido hasn’t made an accident in your car, so what is that smell?
It lingers for miles as you rack your brain, “Why does it smell so bad?!”
And then you see it over the horizon, a huge brown pond with cattle grazing nearby.
It’s a pond of poop. Literally.
A huge waste lagoon from the cattle farm that’s been aggregating and stewing in the sun for months until it’s released.
You can’t help but gag as the stretch comes to its peak as you drive by. You think to yourself, “I never want to eat meat again.”
Sludge lagoons are posing a serious problem across the world. Not only is the foul odor and eyesore unparalleled, but these lagoons also create a toxic problem for the environment if they are not treated properly or leak into the surrounding environment or your food.
Food contamination concerns have only escalated during Covid-19 although before the pandemic some researchers found that over 90% of our nation’s beef supply was contaminated with effluence.
Yes, that’s poop in your burger.
Groundwater contamination from agricultural runoff has reached peak levels and protein production is responsible for measurable amounts of greenhouse gas emissions.
The good news?
Vironment’s proprietary sludge treatment and protein barns are disrupting these toxic problems.
Our proprietary technology invented by our founder Paul Koenig cleans contaminated animal-sludge on-site, yielding usable water, pelletized fertilizer, and odor-free air on the farm and surrounding communities. Once in operation, our facilities can raise up to $4M of protein per year in a safer and more sustainable way without relying upon sludge lagoons!
Related: We’re Viroment and This is Our Story
“Investors understand that each operation goes up in phases,” Koenig explains. “There’s the installation of the facility which creates jobs for surveyors, contractors, engineers, builders, craftsmen, concrete workers, slab makers, everyone involved in the creation of the modern barns. Then, there are daily employees who care for the facility and the hogs. There’s veterinarians, packagers, haulers, marketers, and each barn can be its own cottage industry or owners can have several.”
“Our technology is on the ground solving those problems as we speak,” Paul reminds. “Our units were dispatched to help the City of Houston in the fall of 2017 as part of the FEMA emergency call for assistance in response to Hurricane Harvey. Our equipment has been on-site ever since processing sewage and converting it to clean reusable water and dry solids targeted for pellets which are marketed by the City of Houston as a soil enhancement as they are nutrient-rich. That’s the largest sewage treatment facility in the world and our technology has been validated there.”
But Viroment’s technology is a globally viable solution which is what prompted Paul to join his first trade mission to Southeast Asia.
And that’s only the beginning of our growth.
We’re working night and day to rapidly expand our mission and vision because we know that our technology makes a tangible difference in your communities.
It’s our ultimate goal to see waste lagoons gone forever!
But we need your help, which is why we’re running an equity crowdfunding campaign on Wefunder so we can build more Viroment barns across the globe.
Here’s why you should consider investing in our technology.
Our CEO Paul is a Bootstrapping Visionary and Sharp Negotiator
Paul grew up on his parents’ farm learning traditional methods of farming from his dad. Cold, early mornings cleaning few hobby animal pens to teach year-round responsibility on a large cash crop farm were followed months later by summer evenings cooking hamburgers and brats over winter split wood with family around the evening campfire.
Cleaning the stables was a regular chore for young Paul. Even then he was wondering if there couldn’t be a better way. (Literally, anyone who’s shoveled manure has wondered this, after their nose is seared from the raw stench of fresh waste.)
Shortly after playing Division 1 football for the Minnesota Golden Gophers as a defensive back, Paul started from nothing and built a small real estate empire in the toughest parts of Minneapolis during the market’s most difficult years. His approach was novel. He introduced new construction homes into Section 8 communities providing elevated living conditions for people in a community at risk. Over 15 years he conducted over 750 transactions where he was the primary or sole stakeholder serving over 6,000 tenants, many of whom were immigrants.
“I learned a lot about negotiating at that time. Not only with banks and partners but really about intuiting how a conversation is going from body language” Paul admits. Many of his residents were of Somali origin in the United States for the first time. “We only had a few words in common but we learned to have full conversations by listening and anticipating.”
That skill carried over years later into his forays abroad in China working negotiation deals for Viroment.
Viroment’s Technology Has Won Clean Water Awards and Has Scaled Internationally
Upon retirement from real estate, Paul began working in earnest on his invention and networking at the highest levels.
“We were awarded the First Place Water Prize at the Clean Tech Open in 2016,” an event showcasing competitive sustainable technology across sectors, sponsored by WellsFargo and attended by Fortune100’s and beyond. “We a small company with the greatest success in the competition. We were getting noticed.”
“From there we were invited on our first trade mission by the US Commerce Department, their commercial services division. Those people are great. They asked us if we’d be interested in participating in a US trade mission to Southeast Asia. Of course, we said, ‘Yes!’ We went to Vietnam, Singapore, and the Philippines. On that trip, we gained a fantastic partner in Vietnam.”
The Ho Chi Min City-based relationship put Viroment’s technology to work straight away. The engagement remains a productive relationship to this day, with the potential for expansion with the privately held California-based parent company.
Success in Vietnam led to an invitation to China. “From the previous delegation, ours was the only company invited back which was promising. Our very first introduction was with their version of the EPA (Environmental Protection Agency) and they loved what we were doing.”
The Viroment team was invited back a month later to speak to a group of their people. “I thought it was just going to be five or six folks. I ended up being a featured speaker in front of 600 Chinese regulators. I came back another month later and cut a deal with one of the largest state-owned companies, which owns many large wastewater treatment facilities, and sewage treatment facilities. The whole deal is just massive.”
Massive is an understatement, our deals with China were over $900M!
The agreement between the parties was executed at the Great Hall of the People in Beijing during the Historic Secretary Wilbur Ross trade mission with both President Xi and President Trump attending to witness contract signings. The partnership in China is centered around improving the environment while also creating jobs in both countries.
“I’m really grateful for the US Commerce people. We were introduced to opportunities that make real sense for the world,” proffers Paul. “We worked hard, don’t get me wrong. While I was there, often I’d be the only American businessman. There might be anywhere from 30 to 50 Chinese businessmen in the room, and, I’ll be the only one to cut a deal. I have the deal worked out ahead of time with my preparation. Because I learned to listen and anticipate in my younger years, I can go there and hold my own, like no one else.“
Deals in southeast Asia are just a start. We currently have deals in the pipeline targeting Germany, Brazil, Canada, and more.
Invest in Viroment and Help Us Make The Protein Industry More Sustainable!
We’re doing a capital raise on Wefunder to open up the opportunity for the everyday investor to get involved with the movement.
We know there’s an active group of environmentalists who want to see the meat industry become greener and cleaner, but there’s never been a better option.
We’re excited to see our technology being built in one of the first sustainable hog farms ever because we know that it will be a game-changer. We know that we have the power to get rid of waste lagoons for good and manage waste production as a whole more sustainably.
We’re inviting other visionaries to join our mission, invest in Viroment barns, and shift the industry now.”
To recap here’s why you should invest in Viroment:
- Your investment is structured as a loan and is guaranteed to payout.
- We have massive international deals already in place.
- Viroment supports job creation and economic influx for rural communities.
- Viroment creates clean water in farming and agriculture.
- Viroment helps improve air quality in the surrounding communities.
- Viroment supports a clean source of animal protein, specifically pork, which is 38% of our global supply.
With a growing demand for a cleaner protein industry, Viroment is perfectly positioned to make a huge positive impact that benefits both sides; the environment and the animal producer.
The impact is much bigger than your car trip being ruined by the foul odor of an animal farm. Your investment in Viroment means we can disrupt an entire industry in a way that’s better for your health, the environment’s health, and the economy’s health.
Get involved now and invest in sustainable protein production and waste management today, for a cleaner tomorrow.